The Customer Relations Management of Macys Inc Term Paper

The Customer Relations Management of Macys Inc - Term Paper Example Macy's 2nd key problem is how to increase the competitiveness of the company in order to win more customers who will patronize Macy’s products. And the 3rd major problem is how to evaluate whether or not the company is on the right track towards satisfying customers enough to maintain loyal customers and win new customers. Not all can be resolved by customer relations because product developments and technology also make a difference in customer decisions. This paper will focus on the roles of customer relations management as a vital means of achieving the desired objectives for shareholders, management, and employees, and for the customers of Macy’s. Value of CRM For Macy’s Inc., loyal customers have made the company an ongoing, lively, and rewarding organization of people and business systems since its start way back in 1858. Its founder, Rowland Hussey Macy, opened what used to be a dry goods store along #204-206 6th Avenue and also at the 14th Avenue. In 1862, his stores made what others saw as an innovation in a way to attract customers. He placed Santa Claus in his stores and advertised the message: â€Å"What do you want for Christmas?† (Macy’s Inc. 2012-A). The strategy reflected the value of customer relations over 150 years ago. It recognized that people valued the occasion of Christmas and celebrated it with gift giving to others. And importance was given to what people want for the special occasion. Furthermore, the message probed the public for what they wanted knowing people celebrate Christmas with buying what they need and want. Customer relations is about knowing what people value, what people want, and providing both in a pleasing way. Without such customer relations, how can the business compete with other similar stores with similar products? Without sales, owners will not earn profits. And soon, without profits to cover for expenses, the business is doomed to close in the absence of good customer relations that draw people to voluntarily see and appreciate products on sale.

Theology Marriage in the 20th Century Essay Example | Topics and Well Written Essays - 750 words

Theology Marriage in the 20th Century - Essay Example Duncan thinks that perhaps knowing how to fight will help his son survive as a man in a man's world, just as he thinks this skill helped himself and his brothers cope with life: "Over time, physical combat begot intellectual combat, and our competitiveness and discipline allowed us to be fairly successful in the world" (Duncan 2009, 1). Mr. Duncan wants to be a just parent, as he worries about "failing [his] children" (Duncan 2009, 1). What he means to be the implications of failing his children, one is not exactly sure. Would his children become effeminate if they didn't learn how to fight Would they not have material success in the world if they didn't learn how to fight Duncan says the conflict between pacifism and fighting "creates a kind of parental dissonance, a discomfort that [he feels] slightly embarrassed to talk about in polite company" (Duncan 2009, 1). Duncan wonders if he is being a good father by not teaching his son to fight-just as his own father seemed to have been an effective father by teaching his sons how to fight, and also carry on the legacy of his grandfather. Duncan seems to be indebted to his father but conflicted by the social message of the Catholic teaching he grew up with: "My father would tell me that my son should learn to fight. My church tells me he should learn to love. Am I a bad father for teaching him one, and not the other I hope not" (Duncan 2009, 1). In some ways, Duncan feels a call to lead a "countercultural" sort of lifestyle. He says he is "a Catholic who takes the call to be a peacemaker much more seriously than [his] own parents did. Though [he] is not a pacifist[he has] great admiration and respect for the kind fo courage pacifism entails[my own] paradox" (Duncan 2009, 1). Some advice for Mr. Duncan is in order. First of all, Mr. Duncan must realize that there are certain unwritten codes which we all follow according to the gender roles which society dictates. In a study of ads, "Goffman's models seem to follow one body of tacit social rules about gender, not two or three, or some mix[a sort of] code" (Hochschild 2003, 46). Mr. Duncan's child is young. It is normal for a child to question at that age who he is. "So, at this point [in a boy's life], [he's] asking [himself], Who and what am I Is this my identity" (Cahill 2006, 146) A good relationship with his father is guaranteed to help his son have success in life, not learning how to fight necessarily. Gathered from the "clinical experience of many psychiatrists and therapists doesstemfrom problematic relationships with parents. The basic idea is that each individual in some sense has to 'achieve' his gender identity by going through a developmental process" (Cahill 2006, 153). This solves the issue of gender roles. Now, Duncan is worried if he is being a just parent. "[W]here the ordinary relationships with parents are disrupted [in this process of achieving gender identity]this process is short-circuited" (Cahill 2006, 153). Clearly Duncan does not have problems here. He may perceive he is being a bad parent if he does not clearly define gender roles-ultra-masculinity being demonstrated by the fact that his son would know how to fight. "Ultra-femininity, like ultra-masculinity, may mask the underlying