Sunday, January 26, 2020
Product Life Cycle Management In Marketing
Product Life Cycle Management In Marketing INTRODUCTION Like humans, products undergo life-cycle. Similarly Product life cycle goes through different phases, which involves many procedures, and needs more skills, tools and processes. Product life cycle involves launch of product in the market with consideration of cost and sales. Product Life Cycle undergoes Four stages. A products will have a limited life in the market, A product will come across different stages. In each and every stage it will across various different challenges, problems, and opportunities to the Seller, Their will be fluctuation of profit and loss of a product, Any products needs manufacturing , financial, marketing, purchasing and human resource in every stage. Every product will have its own life cycle. This life cycle starts from the launch of the product in to the market to its final withdrawal. At this period various changes will occur in the behavior of the product in the market. Major goal of any company is to increase the profits of the product in the market, now managing of product life cycle is very important. Different companies follow different plans like basic, strategic etc. It is very important to any company to understand the product life cycle to realize when to launch and when to withdraw and when to increase the sales. Product Life Cycle Management(Marketing) Product life cycle management deals with strategies used y the business management of a product which goes through its life cycle. It deals with the how product is sold and how it is advertising and how the product is reaching to saturation point. PRODUCT LIFE CYCLE MODEL : The PLC model consists of 5 Phases. This phases is applicable to all the products. Each phase has sub stages based on the market demands. They are: 1. PRODUCT DEVELOPMENT PHASE This stage begins with development of new product idea. This stage involves combining of new ideas and finally bringing a new idea. In this stage, every product will go different stages of tests before going in front of final costumer via test marketing. The product which survives in the test market will be introduces in real market. In this stage company cannot expect any sale. 2. INTRODUCTION PHASE This phase includes the launch of product with its extra requirements; this will create grater impact at he time of sale. In this stage, most of the companys expenditure are done on promotions and advertising. Companies must be strong enough to spent more money to receive less profits. It is very important to maintain the product in market irrespective of the challenges. Company should follow different strategies to maintain the product in the market and to compete. Customer will give his views on the product, he will describe how product will sustain the market or not. In this way companies will know about the products before introducing in the market. 3. GROWTH PHASE In this phase company will se the growth and leading their product in the market. This is the exact time to increase the share of the company. Company must show the maximum variety of product it have and it should discriminate itself from the competitors. By Frequent modification of product will discourage the competitors. Promotions and advertisements should continue but not as introduction stage. 4. MATURITY PHASE In this period market becomes saturated with discriminations of basic products. At this stage company enjoys more profits. At this stage pricing and offers are provided to maintain the product value, competition and to improve product life. 5. DECLINE PHASE This stage is arrived when company is planning to withdraw the product from the market. This stage includes lots of issues. Some companies will rise the product cost such that it may give chance to either increase the product value or it may help to stop the production. INTRODUCTION TO ICC CRICKET WORLD CUP 2007. Mega-events such as ICC Cricket World Cup are a unique form of tourist attraction defined as large and internationally known event.. Events are usually viewed as a major economic tourist asset for the host area that also brings new infrastructure and facilities. All the Countries around the world have always saw the impacts and legacies of Mega events like World Cup Cricket as a major events for economic development and international recognition.ICC is organizing Cricket World Cup founded in 1975 and it is conducted for every four years. After a lot of procedures and site selection process, it was decided that the ninth venue of the tournament will be played in the West Indies in 2007.West Indies had won first two world cups in 1975 and 1979. The ICC(International Cricket Council) has conducted a Cricket World Cup tournament for mens cricket every 4 years since 1975. The competition has been changed gradually since, and the ICC agreed to make the event quadrennial in 1979. The first three tournaments was conducted in England, and sponsorship help was done by a insurance company, and was known as the Prudential Cup. Some other sponsors are Reliance, Benson and Hedges, and Wills. This Companys had their names attached to the event till 1999, when it became the ICC World Cup. The involvement of number of teams is periodically increased from 8 to 9 then 12 to 14 in 2003, and at last, totally 16 teams where involved in the ninth competition in 2007. The first tournament was for 2 weeks and 15 matches where conducted. In 2003 tournament, matches was co-hosted by South Africa, Kenya, and Zimbabwe, and their where 54 matches played in 44 days. It included 2 hours opening ceremony. In 2007 ICC Cricket World Cup the contribution of local organizers and corporate subsidiary of the West Indies Cricket Board named the Windies [West Indies] World Cup 2007, it also produced beautiful and mind blowing opening and closing ceremonies. Out of the 16 teams at the ICC CWC 2007 tournament the 10 first class teamsand remaining 6 teams are One Day International Cricket Qualified. The ICC Cricket World Cup 2007 tournament is the ninth time of the tournament and took place in the West Indies. This tournament was from 13 March to 28 April 2007.This tournament used Cricket One Day International format. These competitions involved 51 matches in 47 days and these games were played in St. Kitts, Jamaica, Trinidad Tobago, Barbados, Guyana, Grenada, and St. Lucia, Antigua. Sixteen nations will participate in this event. To host this event the Caribbean countries had built tourist facilities, seaports, airports, accommodation and other infrastructure. All around of 12 stadium facilities have been developed in the nine countries for successful conduction of the ICC Cricket World Cup 2007tournament. This tournament had 16 qualified cricket teams. This is the biggest number of teams involved in the history of the World Cup. Teams involved in this tournament are India, West Indies, New Zealand, South Africa, England, Bangladesh, Pakistan, Kenya, Zimbabwe, Sri Lanka and Australia, these nations had determined as ICC Test Championships. The total number of visitors attended for tournament is expected to be 672,000 and 13,176 per match in over all 51 matches. This 16 teams had divided into four groups and tour teams in each group. The top two teams of each group was advanced to the quarter finals on knock out based results . Four teams from this group of eight had then moved on to the semi finals.. The opening ceremony was in Jamaica. The final match was played in Barbados. Phases of product lifecycle and corresponding technologies Phase 1: Conceive Imagine, specify, plan, innovate I would like to discuss on ICC Cricket World Cup 2007. It is a Mega event which had got an world reorganization. This is a event which included Cricket Matches, Opening ceremony includes the vibrant lifestyle and heritage of the different regions of people had unfolded the stage celebrations to welcome the world to the Mega Event starting with a medley of calypso, mento, reggae, ska, soca, dancehall, and other musical genres. The three-hour performances at Trelawney Stadium in Jamaica had included stilt walkers, the different dance sequences, a mass choir and fire crackers show. There was a drum score by a performance troop from South Africa, which connected the link between the previous ICC Cricket World Cup and this year Mega-Event. Festival, which was celebrated every year in several regional nations, was a main theme of the evenings performances and wide range of scenes have saw characters such as revellers, a shaggy bear and plantation girls playing maze had encouraged every one and created a lot of entertainment. Planning includes lot of stages to organize an world recognized events like Cricket world cup. Primarily we need to appoint the people who have very good experience in the respective fields like Executive officer, Security officer, Competitions officer, Marketing officer, Commercial officer, Communications officer, Operations officer, Transport and Logistics officer, IT officer, Financial officers. After recruiting these designated peoples we have to set the targets to be finished with in dead lines. We have to prepare a perfect plan how to implement the Event keeping in mind of long time impacts and legacies. Now we need to rise the finance by government or from the sponsors. It is important to develop the local infrastructure and local community by giving various opportunities, medication, Education, Employment and need to involve local people in planning also. Now it is very important to track each and every field, whether each and every work is going properly in a synchronized form. Primarily it is very important to develop Infrastructure like building new stadiums or repairing the existing Stadiums. It is very important to concern about each and every aspects like Capacity of the stadium, Quality of the stadium, Security for the spectators, building roads and hotels for accommodation. It is very important to care about the local people while building the roads and hotels, such that local people should not be disturbed because of any of our activity. Need to take care of accommodation for both VIPs and general peoples. Opening ceremony should be planed such that no accidents should be happened. Safety measures should be taken if any emergency. We can make event innovative by implementing the concept of Environment sustainability. Recycling the products, reducing the waste by the slogan lets carry our own garage. We can produce the car-boards by recycling the waste papers. Polluting vehicle should not be allowed till certain range of event. Waste water can be recycled and it can be used for plantation. For emergency mobility we can use electric vehicles. Phase 2: Design Describe, define, develop, test, analyze and validate In a Event like Cricket World Cup, we have to mainly concentrate on assigning targets and need to establish the co-ordination between superiors and working staff. Here we are not going to use any Softwares to design the event. It is entirely ideology. Her design is concerned about establishment of links for successful hosting of events. Mostly head of any event is the respective Government. It will hire the Event managers to develop their Ideas. Government will give the targets to event managers, and fund will be released accordingly. A event manager have to make sure the works are going well by his personal staff or ant temporary outsourcing staff. Governing body will have Chief Executive officer, Chief Security officer, Chief Competitions officer, Chief Marketing officer, Chief Commercial officer, Chief Communications officer, Chief Operations officer, Chief Transport and Logistics officer, Chief IT officer, Chief Financial officers. Let us consider a particular field like Chief Transport and Logistics officer. Officer is the head of this section. He is responsible of all transportation of raw materials and he is concerned out making transportation arrangements for visitors and for players etc. He have to contact different countries representatives to arrange the accommodation, food, security and etc for the players and officials of that nation. First event manager have to have to take the count of the people coming from individual nations. He have to take the preferences of the type accommodation and the food they needed and the places they want to visit and etc. By taking consideration of al the preferences event manager have to arrange the accommodation and he have to engage the vehicles for them, he have to arrange the a well skilled person who know a out the local environment. Event manager have to arrange the security for the visitors and make sure there are no negative issues. Event manager have to make th e arrangement for the food they needed and book the places where the players and officials want to visit. Chief Financial officer have to release the fund required. Officer has to analyze the requirements needed. He have to collect the needs required to each and every individual field. Officer has to arrange the requirements needed. Chief IT officer have to take care of the website design and have to prepare an interface to communicate with in the staff and for queries from visitors. He is responsible for maintaining the electronic media. He have to take care of publicity of an event through websites, social networking sites and etc. He have to create an LAN(Local Area Network ) and have to establish the connection between the computers which are used for event purpose. He have to take care of security of the data such that unauthorized persons should not access. Separate User name and Password should be give to each and every staff working for the event and data access control should e provided based on the designation of an employee. Therefore each and every individual department works on their respective targets assigned by the Government for success of the event. Phase 3: Realize Manufacture, make, build, procure, produce, sell and deliver The main aim of organizing event is all about generating revenue. In Events industry is not much related to Realize Phase. This phase is all about the physical out put of the event. In this phase we can see the results of the efforts kept in planning stage. Lets discuss about the results of the event. Starting from the first day we had the grand 3 hrs opening ceremony. It included medley of calypso, mento, reggae, ska, soca, dancehall, and other musical genres. The three-hour performances at Trelawney Stadium in Jamaica had included stilt walkers, the different dance sequences, a mass choir and fire crackers show. Most important aspect of opening ceremony was Fire cracker show. That was very colorful and it gave a greater entertainment and joy for the people. It gave a warm welcome to the spectators. Next comes about the tournament, here we can see a wide range of out comes of the planning. We can see the luxurious accommodation for the players and the officials of the different coun tries. We can see the new built roads, buildings, stadiums, hotels and lots more. We can see a new environment which is new to most of them. This all credit goes to government and the innovative event managers. We can see people enjoying while matches, and visitors and different places. We can see the media coverage about the event, we can see every media channel talking about the event. This phase is not related to selling the product. We can generate revenue in events by selling Tickets, Media rights, Generating sponsorships from the corporate companies those who wants to use event as a place to publicize their products and accessories can sold which have events logo on it. Money can be generated by selling general products which are used at the time of match. Revenue from Tusk shop like T-shirt sale, selling refreshments, selling tickets and etc. Improved media advertising offers can generate more revenue from media channels. We should give rights to only one media channel to telecast the matches. This idea will generate more revenue because of single channel in a country. Offers on the ticket will increase the profits than individual. We can also plan a travel package which includes the match tickets, lodging and some of the tourist spots. Internal and external advertisement will also generate money and we can use online booking system where we can commission on the sale of the tickets. In events industry we can not expect any Test. This industry is all about the real time out put. It is all about implement the plan which would help for the success of the event. All we can do is, to organize the event as perfect as possible. We can take feed back from the visitors which would help to improve for next events. Phase 4: Service Use, operate, maintain, support, sustain, phase-out, retire, recycle and disposal Services in Events management includes operate, maintain, support, and recycle. It is very important to operate an event with the help of government, event managers and working staff. Event mangers responsibility is to balance the relations. Co-ordination between government, event mangers and working staff is important. In case of any miss understanding will leads to incardination. Maintaining of coordination leads to success of event. Maintaining the quality of the event is also very important. It is the responsibility of the event managers to control the supply of the requirements and he should have entire details of the event. Event manager should be super active at the venue and he should keep much more efforts than ever to maintain the quality of the event. Event manager should take care that non of his staff members should not be distracted by any issues at the time of event. Maintaining of security is also very important. Recycling the garbage is very important. We can encourage this recycling by providing a plastic cover in which every one have to carry their own paper waste, this will help to reduce the efforts of the labor and it would become an encouragement program to bring awareness to recycle the waste CONCLUSSION. Product life cycle is also very important to any event. In events management steps involved to relate product life cycle concepts are planning an event, raising the funds, advertising, implementation, maintaining, and withdrawing. To my knowledge, every step of product life cycle concepts may not applicable to events but some concepts of product life cycle are base to organize any event. A successful event can be organized only when we come across some stages of product life cycle concept.
Friday, January 17, 2020
Pride Goes Before A Fall Essay
In a bid to exemplify the notionââ¬â¢s statement, ââ¬Å"pride goes before a fall,â⬠Alice Walker, Joyce Carol Oates and John Updike draw on their main characters Dee, Connie, and Sammy in their stories ââ¬Å"Every day Use,â⬠ââ¬Å"Where Are You Going, Where Have You Been? â⬠and ââ¬Å"A&Pâ⬠respectively. Dee, Connie and Sammy are an example of how the notion of pride is shown in various ways and how as their pride reaches its peak, they fall. Dee shows her pride in her self centered personality that causes her to lose her appreciation for her mother and her sister Maggie, and causes her to abandon her heritage and become distant. Connie, in ââ¬Å"Where Are You Going, Where Have You Been? â⬠shows pride in her overconfidence that leads her to act impetuously causing her to lose her personal safety. Sammy, in ââ¬Å"A&Pâ⬠shows pride by simply quitting his job in response to what he views to be an unacceptable behavior by his boss, and wishes to grab the attention of girls that merely recognize him. The Preoccupation with pride that these characters have causes them to eventually fall. Deeââ¬â¢s egocentrism leads her to become unappreciative to both her family and her heritage. Dee reveals her true personality when she responds to her mother for the reason she wants to take the quilts instead of her sister in the quotation, ââ¬Å"Hang them, she said. As if that was the only thing you could do with quiltsâ⬠(Walker 375). This quotation shows moment when Mamaââ¬â¢s attitude changes in the story. Before it, she was submissive to Dee and had much respect for her. After, she realizes that Dee will never be grateful to her or even able to understand that there are other people in this world besides herself. Deeââ¬â¢s pride is shown in her eagerness to take the quilts that are originally for Maggie; She ignores her sisterââ¬â¢s feelings and her motherââ¬â¢s will. She fakes love for her motherââ¬â¢s old things because they are expensive, not because she enjoys the history and is proud of her heritage. The pride causes Dee to lose her appreciation for her mother, sister, and heritage and at the same time she loses her mother appreciation for her. Maybe if she did not respond to her motherââ¬â¢s question by simply hanging the quilts, her mother would have given them to her. However, her selfish desires of getting whatever she wants leads her to loose her motherââ¬â¢s respect. Connieââ¬â¢s self assertiveness ended by her loosing her safety. Connie shows her pride in her personal thought as the narrative states, ââ¬Å" actually Connie thought that her mother preferred her to June because she was prettierâ⬠(Oates 53). Connieââ¬â¢s overconfidence of her self comes from her beauty. She finds her self to be a beautiful young girl who is a point of interest among the boys. As a result of herself, she builds up her personality with that overconfidence, while at the same time building her pride up. As soon as her pride is at its maximum level, she acts in an impetuous way ignoring the outcomes of her actions, this can be seen through the quotation, ââ¬Å"It was a car she didnââ¬â¢t knowâ⬠¦ she whispered ââ¬Å"Christ, Christ,â⬠wondering how bad she lookedâ⬠¦ she went into the kitchen and approached the door slowly, then hung out the screen door, her bare toes curling down off the stepâ⬠(Oates 54). This quotation shows Connieââ¬â¢s pride and how her pride causes her to fall. Connieââ¬â¢s reaction when she finds a stranger in her driveway by wondering how she looks reveals that her pride takes value over her safety, while the normal thoughts that any body can think about when he finds a stranger entering his driveway is thinking about his safety, Connie is only concerned with her beauty. Connieââ¬â¢s overconfidence pushes her to approach the door which is the beginning of her fall. Connie lives in her small safe life of teenagers, not taking into consideration the outside wild life that she approaches blindly. At the time she decided to open the door, Connie the teenager and the young adult is blended together. Connie is in a stage of maturationââ¬â She decides to approach the door for the stranger which is the teenager side of her mind and at the same time she approaches it slowly which is the young adult side of her character. Her action to hang out the screen door is the time when Connie is completely mature and considered a young adult. At this moment, Connie cannot go back to the level of maturity she had when she was a teenager. Connie starts the fall. Connieââ¬â¢s overconfidence causes her to portray an imaginary photo of how the world is and she acts from this perspective which ultimately ends her losing her self security. Sammy resigning his job shows pride, but renders him inferior in society. Sammy shows pride in the way he reacts to his boss, Mr. Lengel. The way he treats the girls is shown in the quotation, ââ¬Å"The girls whoââ¬â¢d blame them, are in a hurry to get out, so I say ââ¬Å"I quitâ⬠to Lengel quick enough for them to hear, hoping theyââ¬â¢ll stop and watch me, their unsuspected heroâ⬠(Updike 87). The quotation shows the girlââ¬â¢s reaction to Mr. Lengelââ¬â¢s words. They want to go out of the store as quick as they can. It also shows Sammyââ¬â¢s rashness in thoughts and making decisions by stating that he quits in a quick manner. Quitting to Sammy is a way that he shows pride and is a way to grab the girls attention. He is showing that he supports them, and he thinks that they will consider him their hero. Sammy also shows hesitation that his action may attract the girls attention. He hopes that by quitting, his proud actions will grab their attention. However, he comes out of the store and he does not find any body waiting for him. As the narrator states, ââ¬Å"I look around for the girls, but theyââ¬â¢re goneâ⬠¦ I felt how hard the world was going to be to me hereafterâ⬠(Updike 88). At this moment, Sammy realizes his fall. This fall can be viewed in two perspectives. The first perspective is a superficial one because he thought that the girls would be impressed and would be waiting for him which they didnââ¬â¢t. The second is when he realized that he quit his only job and that world will be hard to him, which is something that is hard to handle.
Thursday, January 9, 2020
The Great Gatsby And Death Of A Salesman - 1241 Words
Ambition. It is a vital characteristic required for an individual wanting achieve their goals. Being ambitious alone is crucial to success as it is the drive that propels one toward it. It is and always will be a human trait. Perhaps that is why the theme of ambition has been so prevalent in literature. It is the dominant theme in The Great Gatsby by F.Scott Fitzgerald, William Shakespeare s Macbeth, Death of a Salesman by Arthur Miller and The Wolf of Wall Street by Jordan Belfort. In this essay, I will discuss the two ways over ambition can cause an individual s downfall. The first is setting unattainable goals which we can see in The Great Gatsby and Death of a Salesman. The second is trying to achieve your goals unethically, seen in Macbeth and in The Wolf of Wall Street . The idea of ambition and striving for achievement is highly valued by our society today. However, many people forget that too much of anything can be catastrophic. Ambition is a theme that many books attempt to touch on, yet very few are truly able to explore it. F.Scott Fitzgerald s The Great Gatsby published in 1925 is a prime example of a novel that eloquently presents this theme. The story follows Jay Gatsby, the ambitious self made man. Gatsby s desire is to be reunited with his lost love, Daisy Buchanan. His ambitious journey toward his green light leads him from poverty to wealth, but in the end, it is also the cause of his untimely death. Gatsby s over ambition is shown in his obsessionShow MoreRelatedThe Great Gatsby And The Death Of A Salesman1328 Words à |à 6 PagesWithin these two stories, The Great Gatsby and The Death of a Salesman, there are numerous similarities and differences amongst the protagonist characters in the stories: Jay Gatsby, a well-off, aristocratic man who throws immense parties in order to satisfy his desires of finding the girl and Willy, a father who has flashbacks that distort his vision of the truth and h is vision to success. The ââ¬Å"American Dreamâ⬠is the ââ¬Å"dreamâ⬠that all Americans are granted the same chance to attain their life goalsRead MoreThe Great Gatsby And The Death Of A Salesman1427 Words à |à 6 Pages In both The Great Gatsby and The Death of a Salesman, the pursuit of the American Dream is a destructive force that is evident throughout the texts because neither Gatsby nor Willy understand their own limitations. Willy Loman and Gatsby are characters fascinated and easily dominated by the American dream that destroys them. Their dreams come from an illusionary past and that are both based outside of their own selves. Gatsby wanted to rewind to his past, while Willy attempted to create a descentRead MoreThe Great Gatsby and Death of a Salesman913 Words à |à 4 Pagesand success of the men she is with. She floats to wherever the money is. Her happiness comes from money which is why she left Gatsby for Tom when Gatsby could no longer support her financial needs. Many components in the american dream that were desired in the 1920s and exemplified in The Great Gatsby carried over into the 1950s and shown in Arthur Millers Death Of A Salesman. The american dream from the perspective of 1950 America includes many similar characteristics contained in the 1920sRead MoreThe Great Gatsby And Death Of A Salesman1834 Words à |à 8 Pagesthe three excerpts The Catcher in the Rye, The Great Gatsby, and Death of a Salesman could interpret this. The three excerpts have been shown to be a base for ââ¬Å"the American Dream,â⬠or basic ââ¬Å"Alienation,â⬠but to look deeper into the source at hand and their distinct features; the clear status of showing the reader how corrupt society can be. The way these three novels have set the stages for corruption and it s ongoing timeline that leads to either death or being pushed into a mental hospital. Of courseRead MoreComparing The Great Gatsby And Death Of A Salesman915 Words à |à 4 PagesIn both, The Great Gatsby by F. Scott Fitzgerald and Death of a Salesman by Arthur Miller, the main characters Jay Gatsby and Willy Loman manifest themselves in their illusions of success and popularity and are unable to face their bitter realities. Within both texts, this idea of false perceived success is portrayed. First, the character Gatsby creates an illusion of success by lying about his source of wealth. He does not want anyone to realize that he is not actually successful and has reliedRead MoreDeath of a Salesman Compared to the Great Gatsby Essay613 Words à |à 3 PagesComparing Death of a Salesman to The Great Gatsby In the search for the American dream many things can be lost, this is reflected in the novel The Great Gatsby and the movie Death of a Salesman. Both of these works demonstrate the lengths that some people will go to in order to achieve the stereotypical life of a rich, successful and powerful American, which is often referred to as the American dream. Death of a Salesman by Arthur Miller illustrates how the character Willy will stop at nothing toRead MoreThe American Dream in Death of a Salesman and The Great Gatsby1238 Words à |à 5 PagesSociety once was based on truth, passion, and liberty for all but now is a mere illusion, focusing on money, power and how to reach it; portraying materialism and wealth as the ââ¬Å"American Dreamâ⬠and self-actualization, as portrayed by Miller in Death of a Salesman. The American Dream came to mean fame and fortune, instead of a promise that shaped a nation. (David Kamp, Vanity Fair) This so- called dream has done incredible damage to our companies and corporations in America. As economic success andRead MoreSurvival Guide : The Great Gatsby, And Death Of A Salesman1796 Words à |à 8 PagesChristine Powroznik English Final Exam: Survival Guide Pursuit of Happyness, Dead Poetââ¬â¢s Society, The Great Gatsby, Death of a Salesman 1) The American Dream The Great Gatsby: The American dream is a chance to start a new life in a new setting. In this book, Gatsbyââ¬â¢s American dream was Daisy. Once he met her, he devoted his life to pleasing her: he bought the mansion across the bay from her, had extravagant parties, etc. He always held onto his hope, or the green light, that he would win herRead MoreAmerican Dream Derailed in The Great Gatsby and Death of a Salesman1486 Words à |à 6 PagesScott Fitzgeraldââ¬â¢s novel, The Great Gatsby, and Arthur Millerââ¬â¢s drama, Death of a Salesman, both protagonists, Jay Gatsby and Willy Loman, are convinced that the way to achieve a better life is by living the ââ¬Å"American dreamâ⬠. However, the dream does not end up successfully for these two characters. In fact, their ideals and hopes of rising to success cause their American dream to take a turn into a nightmare. Although it may seem as if F. Scott Fitzgeraldââ¬â¢s The Great Gatsby is portraying a romanticRead More Comparing the Perversion of Values in The Great Gatsby and Death of a Salesman1642 Words à |à 7 PagesPerversion of Values in The Great Gatsby and Death of a Salesman à à à Throughout History there are many examples of perversions, from sexual, social to the very morals themselves. One of the greatest examples is the continuous corruption of the American Dream. As the Dream evolves, it tends to conform to the illicit dealings of the time and immortals of society. No longer is an individual interested in working hard to achieve goals, it is desirous of the quick fix. Society wants its wishes
Wednesday, January 1, 2020
Tramitar la visa de turista esperando por residencia
Si han solicitado una tarjeta de residencia para ti y mientras esperas quieres viajar como turista a Estados Unidos debes saber que en casi todos los casos la solicitud serà ¡ negada. Debido a que los tiempos de demora hasta que se obtiene la tarjeta de residencia son muy largos, pudiendo llegar en varias categorà as a producirse esperas de aà ±os, e incluso dà ©cadas, es totalmente comprensible que quieras visitar en Estados Unidos al pariente que solicità ³ la greencard para ti. A pesar de ello, la inmensa mayorà a de las veces la solicitud de una visa de turista (tambià ©n conocida como de placer o paseo en algunos paà ses) va a ser negada en estos casos. à ¿Cuà ¡l es la razà ³n por la que se rechaza esta peticià ³n de visa? El motivo se encuentra en los requisitos de la visa de turista. Uno de ellos es que la persona que la solicita no tenga intencià ³n de emigrar a los Estados Unidos. Y esto no se cumple en estos casos, ya que al presentar la planilla (forma) I-130 para iniciar el proceso de peticià ³n de tarjeta de residencia para un familiar ya se està ¡ indicando a las autoridades migratorias que la persona para la que se solicita esa greencard tiene intencià ³n de emigrar. A consecuencia de ello, los oficiales consulares deniegan la inmensa mayorà a de esas peticiones porque considera que no reà ºnen el requisito para ser elegible. Estos son otras causas por las que se puede negar por el mismo motivo. à ¿Cuà ¡les son los efectos? En primer lugar, que la persona que solicità ³ la visa no podrà ¡ viajar a Estados Unidos sino hasta que llegue su momento para aprobar su visa de inmigrantes. Y en ese momento, si finalmente todo sale bien y se aprueba, entrarà ¡ a USA y en ese momento se convertirà ¡ en residente permanente.En segundo lugar, que el dinero abonado en concepto de cuota de la visaà al solicitar la visa de turista se pierde. No hay forma de conseguir un reintegro. à ¿En quà © casos podrà a haber alguna esperanza de que concedieran la visa? Quizà ¡ cuando al mismo tiempo se den lugar estas dos condiciones: El solicitante pueda demostrar documentalmente lazos muy fuertes a su paà s de residencia y que no se va a quedar a vivir en EEUU si le conceden la visa.Que el solicitante està © en una categorà a de beneficiario de peticià ³n de residencia permanente que tenga plazos larguà simos de espera, como por ejemplo hermanos de ciudadanos americanos. A tener en cuenta Lo dicho anteriormente es lo que està ¡ sucediendo en la mayorà a de los casos. Eso no quiere decir que sea asà en el cien por cien de los mismos. Pero casi.
Tuesday, December 24, 2019
The Decision Is Made For You - 1924 Words
When a couple is getting married they say their vows to promise that they will love each other for eternity, no matter what. One cannot guarantee that they will be married forever, or even if they will always love their significant other, although it is hoped for. And what happens when they fall out of love? The situation is terrible but a decision must be made, unless the decision is made for you. In her husbandââ¬â¢s death, Elizabeth Bates discovers the truth about her marriage that she had never realized until it was too late, that the marriage had been over long before her husbandââ¬â¢s death. She was unhappy in a loveless marriage and it only freed with the death of her husband. The protagonist of ââ¬Å"Odour of Chrysanthemums,â⬠Elizabeth, isâ⬠¦show more contentâ⬠¦She loves her children but she also calls out their flaws that annoy her because she sees her husband in his children. In her son she sees the selfishness that she hates in her husband. At first she appears as the dutiful wife to her husband but she does not love him, although she does not come to this realization until his death. She must not have always been so bitter, as it shows in the beginning of the story with her son, John, when he is picking the chrysanthemums and she tells him to stop because it looks ugly to her but when he does she picks her own flowers to keep, although hesitantly, as if unsure. Her hesitance to pick up the flowers shows that maybe she is unsure or uncomfortable with the feelings that she has, or may have had, with her husband. The gesture suggests that at one point Elizabeth had loved her husband instead of the feelings of anger that she feels today. Wh en she is talking to her daughter, Annie, about the significance of the chrysanthemums, Elizabeth seems as if she has no love at all for the flowers, only disgust, as she feels now with her husband. In the beginning of the marriage, the chrysanthemums represented the happiness and love that they felt for each other when they were married and had their first child but as time passed and their distance grew the chrysanthemums only showed the pain of a loveless marriage that has left Elizabeth bitter. This meaning of the flowers only works
Monday, December 16, 2019
Civil War Myths vs Facts Free Essays
There has always been a number of circulating myths about the American Civil War. We need to dig deep and find out if these myths are true. Did the South HATE black people? Did Robert E. We will write a custom essay sample on Civil War: Myths vs Facts or any similar topic only for you Order Now Lee hate America? Was the civil war all about slavery? Did the South start the civil war? All of these myths are to be revealed. Supposedly the Southern people were the only Americans that enslaved black people. They tortured, beat, and starved them. According to research, a slave in todayââ¬â¢s modern world, would cost anywhere from $100,000-$200,000. Why would a slave owner waste that much money and something they would treat as a rag doll? In many cases slaves were treated as part of the family. The North also had slaves, not just the South. In the North, everything was supposedly free and had choices. The North technically did not own slaves, but they were people in the North that owed them things. These people were called indentured servants. These indentured servants were not all of African race either. They were to be released over a stated time. This myth came to be because basically whichever side won the war; they would blame the opposing side. Was Robert E. Lee a horrible man? Did he hate American with a passion? The answer to this is false. Robert E. Lee did not ever even own a single slave. He was very strong in his passion with the Confederate States of America. He lived in the state of Virginia and said he would never leave them in any hard times. In saying this, he joined the South in the American Civil War. He loved America, but did not like the injustice the South was being shown. His home of Arlington was turned into a war cemetery. Present day, it is known as Arlington National Cemetery. This was initially a cemetery for Union Soldiers. How could the entire war be about slavery? The war lasted 5 years, 1861-1865. The Emancipation Proclamation was put into effect in 1863. What could the war have been about for the last two years? The Civil War was fought because of Northern oppression. The South began to go bankrupt because the North was taxing the South very heavily, and the South was not as industrialized as the North. Slavery was an issue, but because the South was not industrialized. The South was just using what they had for resources. The slaves were their resources. There has been a myth that says that the South started the war. This is actually somewhat true, but not totally true. The South decided that it did not want be part of the United States of American anymore. It simply seceded. The North still had some forts located in the South though. Fort Sumter most notably was attacked by Southern soldiers because the South felt threatened by what could have been dangerous people from the North. The South was forced into battle because the North had sent a transport ship of supplies. The South defended itself because it had to protect itself from the transport ships and the Northern soldiers at Fort Sumter. The truth about all of these myths is revealed not by proof of Northern history, or Southern history, but of American History. Just because the North won, does not mean everything that they write and publish is true. There are many newspapers, letters, and diaries depicting significant events that reveal the truths of many other myths as well. The truth of these myths comes from the history that actually happened. How to cite Civil War: Myths vs Facts, Essay examples
Sunday, December 8, 2019
Research on Global Business Opportunities
Question: Discuss about the Research on Global Business Opportunities. Answer: Introduction In the globalization of the businesses, it is essential for an Australian Pharmaceutical firm to enhance its market share, business performance, and product positioning in the global pharmaceutical industry through setting of new business ventures or operations in new destination or country including China and South Africa. This assessment will discuss the business opportunities and risks (commercial risks, country risks, currency or financial risks, and cross-cultural risks) for the company while setting up new business ventures in another destination (Bryan and Christiansen, 2014). For this report, China is preferred to South Africa as a new destination for starting the foreign business operations by the Australian pharmaceutical firm. Along with this, Strategic Alliance through merger or acquisition is selected as an entry strategy, which is a potential entry strategy that will provide the firm new business opportunities for setting of the businesses in a new destination. For this report, the Australian Pharmaceutical firm, Lawley Pharmaceuticals is selected which is planning to enter into new markets for the growth of the businesses. Background Information of Lawley Pharmaceuticals Lawley Pharmaceuticals is an Australian pharmaceutical firm founded by Michael John Buckley in 1995. It is a private limited pharmaceutical company having its headquarters in Perth, West Leederville in Western Australia. The firm is concentrated on the transdermal administration of the natural occurring hormones including progesterone, testosterone, and oestradiol. It is the global leader in the research and development of the typical hormones. Lawley works in collaboration with manufacturing partners Perrigo Australia which has world class manufacturing facility in Balcatta, Western Australia. The firm provides the solutions related to the hormones-related disorders as it is fundamentally focused on the use of natural-occurring hormones (Lawley Pharmaceuticals, 2015). Lawley specializes in the manufacturing of the hormone replacement therapy through the development of the progesterone and testosterone creams. It provides the hormone replacement therapy for the treatment of the hormo nal disorders or endocrine deficiencies (eg. Klinefelters Syndrom, Castration, Low Libido, and hypogonadism in men and Menopause, Fibroids, PCOS, Endrometriosis, Infertility, Hysterectomy, Menorrhagia, and Female Endrogen Efficiency in women). Evaluation of Commercial risks, Currency (financial risks), Country risks, and Cross-cultural risks There are different types of risks involved while operating the businesses in the new destination by the foreign company (Australian Pharmaceutical Company). These risks involve country risks, cross-cultural risks, commercial risks, and financial (currency risks) that can affect the business operations and activities of the firm while starting new business ventures by an overseas firm. The evaluation of these risks is following discussed:- Country risks- This type of risk is involved of the political instability, government legal systems and laws related to foreign investments, government intervention, protectionism and barriers to trade and investment, bureaucracy in country systems, corruption and unethical activities in the country, mismanagement or failure of the national economy, markets, and economic unrest. The political instability, economic unrest, and country legal system affect the business operations and activities of the firm while starting the new pharmaceutical ventures in a new destination. This type of risk affects the business growth, revenue, and profitability of the foreign firm caused due to the development of the countrys legal and political environment systems. The political system is a set of formal institutions constituted by the government that includes democracy, socialism, and totalitarianism systems. It includes political parties, trade unions, legislative bodies, and lobbing groups (Yuann, 2008). The legal system includes civil laws, common laws, religious laws, and mixed systems. It is a system for establishing and enforcing laws, rules, and regulations. It affects the business activities of the foreign firm, such as taxing economic outputs, protection of the intellectual rights, and resolving disputes in the commercial activities. Commercial risks- The commercial risks refer to the potential loss arising from the misunderstanding of the trading partners or the market conditions in the country. This type of risk is comprised of the partners insolvency or unwillingness to pay, differences in the trade agreements between two partners, and not acting in the accordance of the partner to comply with the country trade legislations or trade agreements. This risk also involves poor execution of strategy, competitive intensity, operational problems, poor financial strength of the partner, and timing of entry into the foreign markets. This risk affects the partner selection, market entry timing, pricing and distribution strategy, product features, and promotional themes of the company in another country (IBP, Inc. 2015). This type of risk may affect the business expansion, profitability, production capacity, and the sales growth of the company while initiating the new commercial ventures in the foreign country. This type of risk results into the potential loss or failure of the firm to execute the business strategies, procedures, and tactics. Currency risks (financial risk) - This type of risk includes currency exposure, asset valuation, changes in fiscal and monetary policies, foreign taxation, inflationary and transfer pricing. This risk creates potential loss caused from the fluctuating foreign exchange rates while the foreign investor has exposure to foreign currency investments for the exchange of goods and services. This type of risks caused from the unexpected fluctuations in the exchange rates or currency values. This type of risks is caused due to denomination of the financial transactions in the foreign currency than the base currency of the company in the Australian country. This type of risk includes the transactional exposure, translation exposure, economic exposure, and contingent exposure of the financial statements (Arora and McIntyre, 2014). The currency risk comprises of all form of international traded monies including foreign currencies, bank deposits, cheques, and electronic transfers. The changes in interest rates, exchange rates, inflation rates and currency value affect the international business operations and activities of the company. The financial or currency exchange risk affects the demand and supply of the goods and services, financial transaction, and liquidation of the financial investments. Cross-cultural risks- The cross-cultural risk is comprised of the differences in the cultures, traditions, and customer shopping patterns, cultural blunders, interpretation of culture, negotiating pattern, language and communicational differences, ethical practices, decision-making styles, differences in the customers age groups and background, and cultural pattern. It arises when the cultural communication issues affect the human values at stake. It exists due to differences in the cultural environments characterized by unfamiliar languages and changes in the human values systems, beliefs, and behaviors of the customers in another country. The cross-culture risk determines the success of the foreign outsourcing company in another country where it is planned to start the business ventures. This type of risk will affect the business profitability, customer base, sales performance, and product positioning of the company in another country (Scarlett, Koslow, Ph.D., and J. D. 2009). It w ill also affect the risk tolerance, operational processes, entrepreneurship, control system, decision-making and employees development and reward structures of the company. It will also affect the managerial roles, leadership qualities, technical competences, and interpersonal skills of the employees in another country. Opportunities and risks in China and South Africa for the Pharmaceutical business and Justification for the Chosen Country China is selected as a new destination for starting new business ventures by this Australian pharmaceutical firm because china is one of the fastest growing economies in the world that provides the foreign investors a lots of business opportunities for generating large revenues and achieving the high sales growth. Along with this, the Chinese government supports the foreign investment operations of an overseas firm by providing the sophisticated business infrastructure, technology, and labors at low costs. Additionally, there is lesser cross-cultural risk, currency risk, country risk, and financial or currency exchange risks in China than South Africa. China is one of the largest countries in the world having the most number of people in the world (Yong-Hwang, 2015). The healthcare and life science activities are rapidly growing robustly in China that has been creating lots of opportunities for the new firms. China is one of the largest pharmaceutical markets in the world that is gro wing rapidly and yet not mature. The combined forces of the economic development, government stimulus, enhanced health awareness in general public, improved research and development capabilities, market consolidation are some causes that will prove the justification for the selection of China than South Africa. China pharmaceutical market also has long chain of the suppliers, manufacturers, drug distribution companies, healthcare service providers, and medical service providers. While, on the other hand, in South Africa there is lesser population in comparison to China as there are not so much growth of the pharmaceutical business as China. The risk level is also lesser in China than South Africa as Chinese Government supports healthcare and pharmaceuticals business in China. China is the third largest economies in the world which has currently low unemployment rates, low inflation rates, and low interest rates in comparison to South Africa. Because of the high population rates in China, there is large number of customers for the healthcare or pharmaceutical products. Along with this, China has high potential markets because of the large consumer and business to business markets for the pharmaceuticals business in China. The GDP, currency value, and growth rates are higher in China than South Africa. There is no restriction on the foreign trade of the pharmaceutical products because the Chinese Government supports the foreign investments by the overseas firms. The political and legal system, technological advancement, and the economic structure of the Chinese Government support the entry of the overseas pharmaceutical firms in the host country. In addition to this, there are lesser trade restrictions on the foreign exchange of goods and services, and lowe r amount of taxes on the pharmaceutical products than the South African Country. The Chinese Pharmaceutical industry is a knowledge-based, innovative, and technological-intensive industry that supports the business ventures of an overseas firm in the host country by making the trade partnership with the local Chinese pharmaceutical firm. There is high customer base and high level of competition among the pharmaceutical firms in China that will encourage the overseas firm to enter into Chinese markets for the growth of the pharmaceutical businesses as well as enhancing the market share, business performance, and positioning of the company in the pharmaceutical world (Slideshare, 2015). The Chinese pharmaceutical industry is comprised of the pharmaceutical companies, bio-medical research centers, biotechnology firms, generic medicine companies, and healthcare centers. Along with this, there is a range of top pharmaceutical firms in China, Lawley Pharmaceuticals can expand its businesses by making strategic partnership with any of these firms in the host country. Recommendations on Entry Strategy and Justification There are several market entry strategies including Exporting, Licensing, Strategic Alliance or Partnership, Ownership, Joint Ventures, and Foreign Direct Investment (FDI). The selection of the entry strategy will depend on several factors including firms resources and capabilities, nature of competition and risks, agreed goals and objectives of the firm, the market focus, financial strengths and resource capabilities of the partnership firm, and the competition level and environmental conditions in another country. After considering all these factors, the strategic alliance or partnership is selected as an appropriate market entry strategy that will be suitable to grow the businesses of Lawley pharmaceutical company by starting new business ventures through building strategic partnerships with the Chinese pharmaceutical firms. This is an appropriate market entry strategy because of the suitability of products for the Chinese market, nature of indigenous competition in the Chinese ph armaceutical industry, and identifying customers needs (Ncube, Ndou, and Gumata, 2016). This is an appropriate strategy for the overseas firms to start the business ventures in new destinations in order to enhance the market share and product positioning of the company in the global pharmaceutical industry. This strategy will assist the firm to share the ownership rights and control over the property rights and operations. The strategic alliance is a type of business strategy that enables the business firm to achieve the agreed business objectives and long-term goals in new marketplace (Isoraite, 2009). It will also be effective to develop outsourcing relationships between the parties when the businesses are desired to achieve the long-term benefits and innovation based on mutually desired outcomes. The strategic partnership with the Chinese Pharmaceutical firm will assist to provide the expertise, technology, product infrastructure, and market access that the firm would not be able to afford on its investment. The strategic partnership will also assist to share the products and services of others as well as reducing the operating costs through joint marketing efforts or sharing of distribution channels. This strategy will assist to cover the large customer segments of these Chinese markets by making alliances or partnership with the local Chinese pharmaceutical firm (Hanna, 2009). Lawley Pharmaceuticals can choose mergers or acquisition as a strategic partnership for acquiring the business operations of the Chinese pharmaceutical firm. This entry strategy will assist to identify the customers needs and nature and intensity of competition in the Chinese market. This strategy will also assist to capture the most business opportunities by reducing the market risks (commercial risk, financial risks, currency risks, and cross-cultural risks). This entry strategy will assist the company to obtain additional sales and affiliate generates greater revenues from the Chinese markets. Advantages and Disadvantage of Strategic Alliance entry Strategy Advantages- It assumes greater control over decision-making and future directions of the firm It facilitate transfer of technology, knowledge and resource between two firms It assists to attain the common goals driving joint ventures It is effective to quickly respond to the changing technology and market conditions It facilitates simple management structure that can be adjusted easily It assists to enhance the production capacity by extending a supply chain or providing a sophisticated distribution system It assists to provide a competitive advantage through pooling of skills, knowledge, and resources It is effective in the development of new production technologies (Gekonge and Christogfer, 2013). It will be effective to increase the production capacity and sales volume It provides opportunities to access to new markets through acquiring new customers It enhances the brand awareness and access to supplementary services Disadvantages- The strategic partnership with other firm can lose some degree of control over the way in which the business is perceived The partners may have different perspectives and views on the partnership business It may create conflicts between the contracting parties over resource and profit sharing It can bring certain inherent difficulties because of lack of trust and credibility issue (Wagner and Disparte, 2016). Justification of Selection of Entry Strategy The rationale behind the selection of this entry strategy is that it will be appropriate for Lawley Pharmaceuticals in expanding the businesses by starting the business ventures in new destination through making strategic partnership with another firm. Along with this, this strategy will be appropriate for finding the nature or extent of competition and customer base in the Chinese market. This entry strategy will suit to the foreign investment operations of this Australian pharmaceutical firm. By using this strategy, the firm will be able to enhance the production capacity and sales volumes, generating higher revenues, and profitability (Richardson, Steffen, and Liverman, 2011). This strategy will be appropriate to assume greater control on sharing of resources, profit sharing, and decision-making. This strategy will be effective to develop new pharmaceutical products or services by sharing technology, knowledge, and resources of each other. This strategy will be effective to create new opportunities by reducing risks and costs. Conclusion From the above studies, it can be concluded that Lawley Pharmaceutical firm can expand its business in the international markets by starting new business ventures in the Chinese Pharmaceutical industry. China is one of the fastest growing economies that provide a lot of business opportunities for the overseas firm to grow its business by starting business operations through making huge investments. Along with this, there are lesser risks including commercial risks, country risks, currency risks, and cross-cultural risks in China than South Africa. The Chinese Government also supports the new business operations by an overseas business firm for creating more foreign investment opportunities, new jobs opportunities as well as ensuring the high economies of the firm. For this assessment, the strategic alliance or partnership is selected as a new entry strategy for initiating the business operations because this strategy will be effective to grow the businesses by making mergers or acqui sition with the local Chinese pharmaceutical firms. References BMI Research (2015). South Africa Pharmaceuticals and Healthcare Report. [Online]. Available at: https://store.bmiresearch.com/south-africa-pharmaceuticals-healthcare-report.html. (Accessed: 23 September 2016). Bryan and Christiansen (2014). Handbook of Research on Global Business Opportunities. London: IGI Global. Deloitte (2014). Opportunities in China's pharmaceuticals market. [Online]. Available at: https://www2.deloitte.com/content/dam/Deloitte/ch/Documents/life-sciences-health-care/ch_Studie_Pharmaceutical_China_05052014.pdf. (Accessed: 23 September 2016). Deloitte (2015). Pursuing Risk Intelligence In a Rapidly Changing industry. [Online]. Available at: https://www2.deloitte.com/za/en/pages/governance-risk-and-compliance/articles/operational-risks-faced-pharmaceutical-companies.html. (Accessed: 23 September 2016). Financial Times (2015). Chinas Pharmaceutical Markets: Risks and Opportunities. [Online]. Available at: https://www.ft.com/content/7c1e0385-6d70-377d-96d9-8a502e7a2539. (Accessed: 22 September 2016). Gekonge and Christogfer, A. (2013). Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investment. London: IGI Global. IBP, Inc. (2015). China Investment and Business Guide Volume 1 Strategic and Practical Information. Australia: Lulu.Com. Isoraite, M. (2009). IMPORTANCE OF STRATEGIC ALLIANCES IN COMPANYS ACTIVITY, Journal of Strategic Business Management, Vol. 1 (5), pp. 39-46. Lawley Pharmaceuticals (2015). Introduction and Background Information of Lawley. [Online]. Available at: https://www.lawleypharm.com.au/about.php. (Accessed: 22 September 2016). Ncube, M., Ndou, E., and Gumata, N. (2016). Global Growth and Financial Spillovers and the South African Macro-economy. London: Springer. Peng, W. M. (2010). Global Business. USA: Cengage Learning. Richardson, K, Steffen, W., and Liverman, D (2011). Climate Change: Global Risks, Challenges and Decisions. USA: Cambridge University Press. Scarlett, H. R., Koslow, E. L., Ph.D., and J.D. (2009). Global Business. UK: Routledge. Slideshare (2015). The four risks of International Businesses. [Online]. Available at: https://www.slideshare.net/ibc-business-strategy/dealing-with-risks-in-internationa-business. (Accessed: 20 September 2016). Wagner, D. and Disparte, D. (2016). Global Risk Agility and Decision Making: Organizational Resilience in the Era of Man-Made Risk. London: Springer. Yong-Hwang, S. (2015). Introduction: What is International Business. [Online]. Available at: https://www.google.co.in/url?sa=trct=jq=esrc=ssource=webcd=1cad=rjauact=8ved=0ahUKEwi9jcr58p_PAhUUHmMKHTLPBSkQFggiMAAurl=http%3A%2F%2Fgraduatebusiness.sejong.ac.kr%2FBBSNormal%2FFileDown%2F6%2F86%2F154usg=AFQjCNH9ohk5f4PlfYHg-noivc8--alOIQsig2=7uZ_kjvDywmfaXvsJQB8Mw. (Accessed: 20 September 2016). Yuann, K. J. (2008). Supertrends of Future China: Billion Dollar Business Opportunities for China's Olympic Decade. Australia: World Scientific.
Subscribe to:
Posts (Atom)